The Naked Accountant

The Naked Accountant
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Clients want something new from accountants. Are you ready to compete?

New service offerings demand a new set of skills from accounting professionals. Firms can create and protect value-adding propositions - if they’re hiring, training, and empowering the right accountants for the role we play today.

Alastair Barlow

FaaSFaaS

Think your clients are rational people? It’s time to think again.

Numbers might follow logic, but your clients often don’t. No one does all of the time. That’s why progressive accounting firms are embracing emotion and irrationality to become more valuable partners.

Alastair Barlow

FaaSFaaS

Is storytelling your firm’s most valuable asset?

As the ‘smart finance function’ and outsourced ‘finance as a service’ model grows in popularity, clients are looking for more than just financial reporting. Here’s why storytelling will separate the stand-out firms and lead to success.

Alastair Barlow

TechTech

The risk and reward of being a single-software practice

Do fewer tools and narrower markets make an accounting firm more profitable? At flinder, distilling our ICP (Ideal Customer Profile) and working with Xero-platformed clients only increased the firm’s value and improved our operational excellence. But is the single-software approach right for your accounting firm?

Alastair Barlow

M&AM&A

8 things firm owners don’t tell you about selling

A failed deal, a government deadline, and pivoting from a fundraising deck to a deck for acquisition. Here’s a true version of what selling a business can look like.

Alastair Barlow

Artificial IntelligenceArtificial Intelligence

Accountancy’s AI data dilemma

AI-native accounting software wants your clients’ data. Should you give it to them - and what can you expect in return?

Alastair Barlow

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