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- Think your clients are rational people? It’s time to think again.
Think your clients are rational people? It’s time to think again.
Numbers might follow logic, but your clients often don’t. No one does all of the time. That’s why progressive accounting firms are embracing emotion and irrationality to become more valuable partners.
Alastair Barlow
August 30, 2025
Emotion and irrationality aren’t words you often hear where accounting is discussed.
For a profession that’s been built on facts and figures, it’s hardly surprising. But for firms looking to capitalise on the growing smart finance function or finance-as-a-service proposition, emotion and irrationality are two concepts you’ll need to get comfortable with.