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- 8 things firm owners don’t tell you about selling
8 things firm owners don’t tell you about selling
A failed deal, a government deadline, and pivoting from a fundraising deck to a deck for acquisition. Here’s a true version of what selling a business can look like.

My cofounder, Luke, and I agreed the acquisition of our smart finance firm, flinder, in 2024.
The transaction itself was fast, progressing from heads of terms to completion in just 7 weeks. Getting to the start line took time, though, with a few reroutes along the way.
Selling a business is one of the most exhilarating experiences I’ve ever had. But it’s not easy. Here’s the truth about what I learned in the process and how it all went down.