The Naked Accountant
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Brand & marketing

Brand & marketing

Tech Advisory Artificial Intelligence M&A Brand & marketing People & Talent Operating model FaaS Strategy & Growth

The £8 investment that won us a client (+ other sales plays - part 2)

I’ve heard too many accountants say, “Selling isn’t for me”. But Sales and Marketing are critical functions of any sustainable business. We can’t rely on referrals.

Alastair Barlow

How to convert £3 million in revenue from LinkedIn (+ other sales plays - part 1)

I’ve heard too many accountants say, “Selling isn’t for me”. But Sales and Marketing are critical functions of any sustainable business. We can’t rely on referrals.

Alastair Barlow

No, you can’t put a value on a brand. But a brand adds value to your firm.

We don’t talk enough about brands in accounting. flinder is proof that a strong brand can deliver strong results: new business, recruitment, and even our exit were supported by a clear, consistent, and unique brand story.

Alastair Barlow