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- The £8 investment that won us a client (+ other sales plays - part 2)
The £8 investment that won us a client (+ other sales plays - part 2)
I’ve heard too many accountants say, “Selling isn’t for me”. But Sales and Marketing are critical functions of any sustainable business. We can’t rely on referrals.
Alastair Barlow
April 25, 2026
Missed examples 1 and 2 of these 5 ways to make sales that don’t feel like ‘selling’? I’d recommend you hop back to my previous newsletter and start there. Ideas 1 and 2 are more tactical - they’re something that any firm or firm leader can try right away. This half is more strategic and higher-level - a good challenge to take on!