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- How to convert £3 million in revenue from LinkedIn (+ other sales plays - part 1)
How to convert £3 million in revenue from LinkedIn (+ other sales plays - part 1)
I’ve heard too many accountants say, “Selling isn’t for me”. But Sales and Marketing are critical functions of any sustainable business. We can’t rely on referrals.
Alastair Barlow
April 18, 2026
How do you feel about ‘Sales’?
I’m sure that many accountants would admit they aren’t the most natural salespeople. Our bunch can shy away from selling their firms - and downright avoid selling themselves.
Plus with so many new business leads coming from referrals (close to 90%, according to the accounting leaders I asked), it’s easy to pretend that you don’t need outbound sales activities.
But as I’ve stressed before, referrals can’t (or shouldn’t) make up your entire new business strategy.
The good news for accountants? Selling doesn’t always have to feel like ‘Sales’.