
The Naked Accountant
A series of ramblings on how we built flinder and the lessons along the way | The only newsletter dedicated to growing an outsourced finance function 🚀

With software letting us down, should firms keep buying - or build - a practice management system?
flinder’s custom practice management tech stack was a key factor in the firm reaching multi-million-pound revenue. So when is it the right time to buy a practice management solution and when are you better off building?


The CIM that sold flinder (and what it taught me)
Writing flinder’s CIM was a five-month process. It took time. But the time we invested early-on in storyboarding and scoping the document paid off once out in the world. Five months of planning and countless iterations created the CIM that sold flinder in just 55 days.



Clients want something new from accountants. Are you ready to compete?
New service offerings demand a new set of skills from accounting professionals. Firms can create and protect value-adding propositions - if they’re hiring, training, and empowering the right accountants for the role we play today.




The risk and reward of being a single-software practice
Do fewer tools and narrower markets make an accounting firm more profitable? At flinder, distilling our ICP (Ideal Customer Profile) and working with Xero-platformed clients only increased the firm’s value and improved our operational excellence. But is the single-software approach right for your accounting firm?

