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The business case for advisory as AI adoption grows
If AI is a “threat” to traditional accounting. What next? Advisory relies on human intelligence, but AI can help support and improve your delivery.
Alastair Barlow
February 14, 2026
How will firms make money in 2030?
Traditional accounting may not hold much revenue potential. As more firms use AI to handle basic bookkeeping tasks, it comes at the cost of differentiation between one service delivery and another. If commoditisation makes clients more price conscious (and why wouldn’t it), firms certainly won’t be able to charge premium fees for this kind of work anymore.
And that’s where advisory comes in.