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Storytelling that sells: what we got right (and nearly got wrong) in flinder’s CIM
A CIM has several layers: it’s about what you say and how it’s said, too. Storytelling helps differentiate, engage, and highlight important details. We nearly fell victim to one, easy mistake though...
Alastair Barlow
October 04, 2025
In an earlier article I wrote about the value of storytelling in accounting, particularly in delivering a smart finance function.
Great storytelling makes a business stand out. It helps land key messages and gets an audience focused on the details you want them to take home.
That’s why storytelling couldn’t be more important when it comes to preparing a CIM.