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- Stick or twist: Should firms settle for software they know won’t deliver, or risk something new?
Stick or twist: Should firms settle for software they know won’t deliver, or risk something new?
Who wins in the toss-up between established software (that doesn’t fit a firm’s needs) and new, disruptive software that’s built on shaky ground? Neither option is perfect, so where does that leave us?
Alastair Barlow
October 24, 2026
A firm’s tech stack has always carried strategic value. Invest in too many tools and you’ll face soaring software costs and the risk of data duplication. Invest in the wrong tools and your workflows will suffer, leading to inefficiencies and errors.
Having the ‘right’ tools and using them in the ‘right’ way can create a competitive advantage. But how do we define ‘right’ - especially now in a software market that’s busier and somehow more undifferentiated than ever?