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- I’ve just learned there’s a formula for trust. How would your firm score?
I’ve just learned there’s a formula for trust. How would your firm score?
Most accountants know that trust matters. Far fewer have sat down and worked out what, specifically, they're doing to build it and where they're falling short.
Alastair Barlow
October 17, 2026
A subscriber of The Naked Accountant recently made me aware of the ‘the trust equation’ (thanks, Doug!).
He shared it with me off the back of the communication article, and it got me thinking about the ways that flinder consciously built trust among clients; what we were ‘consciously competent’ at, like speedy communication, and what we were ‘unconsciously competent’ at (the stuff that happened naturally).
Bear with me as I introduce two frameworks to give shape to what I’m saying.